'Memetica ecologica is a new "glocal" folk culture that operates anywhere there are people, whether they are business people, scientists, village market goers, artists, political party leaders, refugees, citizens, revolutionaries, or the proverbial ordinary.
But anywhere a "totality" exists, in reality or in one's mind, we humans have a way of thinking otherwise. Is this because "the world" is always more than we think? There a more things, Horatio.... Is this because our brains, powerful and complex as they are, remain relatively limited? Or is this because when it comes to words and concepts, our minds always have the power to create slippage or differential change even if such slippages/differentials do not exist in reality?
These questions and others like them ultimately will be left for readers to answer for themselves, but there is no question that a new informational ecology of memetics is at the forefront of our minds, bodies, societies, and our very lives.'
Memetica Ecologica project notes, p. 2