"Begin, for example, at a most basic level by asking
 
What if we looked at religion in terms of ‘information’?
What if we looked at economics in terms of ‘information’?
What if we looked at politics in terms of ‘information’?
 
But what does ‘information’ mean?
 
Briefly, it is ‘the difference which makes a difference’ (Bateson).
 
Anything that ‘adds value’ to a given situation.
 
              a gene – adds value
              a word – adds value (possibly, to silence)
              silence – ‘adds value’ in a context of words."

Fragments of Memetica, No. 25  [20201230]

"To talk about memetica is a shorthand way to talk about rhetorics of ‘information’ as they operate across studies of nature and humanity.
 
Does using this lingo of memetica get us anywhere?
 
It could bring to light many areas of existence that would be misunderstood or just missed otherwise.  For example, it could shed light on religion, economics, and politics, just to name a few areas."

-Fragments of Memetica, No. ​24  [20201230]

"What is memetica? 
 
Memetica ecologica is a way of describing what’s going on out there in a most complete sense in this day and age:  early 21st century on Earth.
 
‘Memetica' means an ecology of memetics, or a complex system of systems of memes.
 
Among other things, memes are units of information or ways of behaving."

-Fragments of Memetica, No. 23, adapted  [20201230]