'When talking about memetica or the rhetoric of “information” it can be challenging to sort out the entire issue of what’s “out there” and what’s “in here” – or what are we humans projecting (and to some extent constructing) on the world vs what is “really there”.  This is a classic can of worms that goes by many names and is a basic problem in philosophy – but, really, though we shouldn’t spend overly too much time on it because it is a false dichotomy and is not really an ultimate problem.
 
Here perhaps turning to some of the resources of phenomenology can help us through.  Our consciousness already is embedded in, constituted by, and connected with the world.  We are already a part of it.  “We’re swimming in it.”'

Fragments of Memetica, No. ​32, pt. 1.  [20210130]

'As people talk about a mind-body connection, especially because these two are not separate to begin with, one may also look to the connection between “memes” and materials, or the memetic and tangible goods – also because neither are these two separate to begin with.
 
One handle on all this is to begin to see the two “worlds” of the “mind” and “body” (or other comparable divisions such as “spirit” and “nature” or “culture”/”nature”) as being varying aspects of one “world.”'

-Fragments of Memetica, No. 31  [20210112]

'What are, historically, the material-semiotic “currencies” that had high value?  Those that would be sought from far and wide and transported to lands far and wide?
 
e.g. gold, silver, cochineal, cinnamon, tea, etc., etc., etc.
 
Insert a History of Goods here.
 
And some “goods” are ideas/images: this god or that god; a local spirit who becomes regional; a regional spirit who becomes trans-regional – and so on.'

Fragments of Memetica, No.  30  [20210112]