"An important shift from noun to verb (and back again) takes place with ‘meme.’
As Dennett has put it, a meme is 'a way.'
A meme is a differential process within a context. That’s where ‘value arises’ (cf. Bateman).
A noun is a calcification or a snapshot in time of a verb. The verb is where the action is. A noun is a useful placeholder in the middle of the overall action whether that action is very fast or very, very slow.
A noun is documentation, a record of what has happened, an artifact of past actions:
e.g., a chair
-Fragments of Memetica, No. 10. 
Benjamin Bennett-Carpenter writes philosophy and poetry. Teaches at a public university in North America. Consults/coaches (executive, life, creative).