"Hit the re-set button"
"Memetica as a phenomenon or set of phenomena is not only an idea (or set of ideas) but also is a practice and an organization (or set of practices and organizations).
It may be observed on a natural level or the level of nature but also on a social level on the level of human interaction.
All the usual labels for people, their ideas, structures, and actions still have value and usefulness but at least momentarily need to be ‘forgotten’ to get a fresh look, a new understanding of what’s going on on the world scene, including the large world stage and also the individual, particular worlds of a person’s daily life.
Hit the re-set button of conception and begin with something like a ‘meme,’ not simply the viral silly photo of social media sort of meme but, much more expansively, the ‘unit of information’ sort of meme – what some academics and intellectuals (and a few scientists) have discussed in terms of a ‘sign.’"
-Fragments of Memetica, No. 8 
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Benjamin Bennett-Carpenter teaches at a public university in North America and consults/coaches at Sollars & Associates and independently.