"Empire of signs, Kind of"

"Signs operate in different ways on multiple levels.  A sign is anything that stands for something to somebody.  Signs can be literal.  They can play off each other.  They can stand for things they aren’t.  And they can take on a life of their own.  Sometimes the term ‘meme’ is synonymous with ‘sign’.  So
 
Memetica Ecologica is a kind of Empire of Signs."

-Fragments of Memetica, No. 9  [20200926]