'swimMing in it'

'When talking about memetica or the rhetoric of “information” it can be challenging to sort out the entire issue of what’s “out there” and what’s “in here” – or what are we humans projecting (and to some extent constructing) on the world vs what is “really there”.  This is a classic can of worms that goes by many names and is a basic problem in philosophy – but, really, though we shouldn’t spend overly too much time on it because it is a false dichotomy and is not really an ultimate problem.
 
Here perhaps turning to some of the resources of phenomenology can help us through.  Our consciousness already is embedded in, constituted by, and connected with the world.  We are already a part of it.  “We’re swimming in it.”'

Fragments of Memetica, No. ​32, pt. 1.  [20210130]